MAPAS, Mercado de las Artes Performativas del Atlántico Sur, [South Atlantic Performing Arts Market] workshops on mobility and internationalization of live arts and consolidation of musical projects are to take place at Auditorio de Tenerife Adán Martín at the end of next January. The teachers are Toni González and Gerry Rosado, experts in the industry of the performing and musical arts. Enrolment in these workshops is free of charge and you can register on MAPAS website <>.

The training MAPAS 2019 is offering can be divided into two very different modules: one for musicians, groups or bands; another one exclusively for performing arts professionals. Contents in each of these modules are independent from one another. Training is one of the mainstays MAPAS bases their line of action on, in addition to holding business meetings and art exhibitions, as the organizers of the market believe it is essential to provide artists with training and knowledge about the cultural industry so that they can build plausible projects and guarantee their development and feasibility.

MAPAS third year is being held from 10th to 14th July 2019, organized by Cabildo de Tenerife, unahoramenos Producciones and Circulart. The call for artists, companies, musicians booking, management and distribution agencies from Africa, America and Southern Europe (Spain and Portugal) is open until 15th February. You can also register to take part in the speed business meetings and parallel activities for programmers, cultural managers and other professionals related to programming performing arts worldwide. 

Music Projects Workshop

The first of these workshops is targeted at musicians and takes place from 21st to 23rd January. It includes a daily four-hour training from 9 am to 1 pm at Sala Alisios in Auditorio de Tenerife. Capacity is limited to 30 people in one single group.

Musician, composer, producer, cultural manager and promoter Gerry Rosado (Gerardo Rosado Colmenares, Ciudad de México, 1970) teaches this course called “Toco, luego existo o diplomado en administración de expectativas” [I play therefore I am or graduated in Expectations Administration]. The aim is to provide participants with the necessary tools to identify their own situation in terms of music industry mobility and set realistic and viable expectations for their musical project. So, the course contents deal with the most common practices and goes over the processes that weaken the artist’s capacity to act on their surroundings. The aim is to come to a diagnosis of the current situation, taking into account the inner structure of the group or the musical project, its artistic features and their work capital (infrastructure, human relations, additional resources, opportunities).

Their environment will also be looked into by analysing the points on which resources are generated and the characteristics of the value chain of each of them; market behaviour will also be studied on the basis of each of the target audiences detected in the diagnosis phase and coherent objectives will be set out for each artist.

Gerry Rosado will guide participants so that they can pinpoint their areas of influence and so widen the resources to achieve their aim in production, sound engineering, booking, collaborative structures, project design, etc. He will also provide them with tools to cope with managing negotiation strategies, establishing the scope and characteristics of the market, technology, public relations or reaching strategic alliances.   

Performing Arts Workshop

This workshop is aimed at performing arts professionals and is held from 28th to 30th January 2019, from 9:00 am to 1:00 pm at Sala Multiusos in Auditorio de Tenerife. There will be 12 hours of training and a maximum of 15 projects will be accepted. 30 people at most can take part in the workshop and several members of the same company can register provided that the total number of participants is not over 30.

The workshop is called Escena internacional [International Scene], and will be given by Toni González (Tortosa, 1956). Its main goal is to provide methodologic tools and resources so that organizers, groups and artists of live arts can carry out their own mobility and internationalization campaign. It is a hands-on workshop and the methodology to be applied is “Rutas de Movilidad e Internacionalización a los proyectos artísticos y empresariales de los participantes” [Mobility and Internationalization Routes for Participants’ Artistic and Business projects].

Toni González has over 25 years of professional experience in the cultural sector. He is a consultant for artistic mobility and internationalization of culture; he gives advice, follows-up and trains live arts organizations throughout the development of their mobility and internationalization process. He designs and curates projects on information exchange and good practice at international level; he researches in cultural politics in the areas of internationalization, culture and the performing arts and music management.

In the workshop he will guide participants in identifying their strengths and weaknesses regarding mobility so that they can learn whether they are ready for internationalization. In addition to giving a diagnosis of their situation, he will show them resources and information on the live arts international circuit as well as on understanding the mechanisms of international artistic relationships. Members will also learn to design a mobility and internationalization strategy and plan an artistic or business project so that they can start their own journey across other countries.